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Credibility must be earned twice

Dr. Marshall Goldsmith Thinkers50 Hall of Fame, World’s #1 Leadership Thinker & #1 Executive Coach, #1 NYT Bestselling Author. Rancho Santa Fe, California, USA


Barbara Asimakopoulou Top & Award-winning Executive & Team Coach in Greece, #1 Coach in Athens 2021, ICF-PCC, EMCC-ITCA. MBA Athens, Greece

In a dialogue about “Building Credibility” based on Marshall’s latest 2022 book already NYTimes Best Seller “The Earned Life”

How Leaders, HR people & Coaches can make a positive difference starting from earning credibility.

This great dialogue continues with subjects such as happiness and fulfillment and golden tips for a better life professionally and personally.


Credibility must be earned twice

1.TRUST: Establishing your competency in something that other people value, do it well consistently.

2.APPROVAL: Gaining other people’s recognition for this particular competence

Dr. Marsall Goldsmith

Ask yourself the below questions

  • If I become more widely recognized as an expert on coaching executives, could I make a positive difference in the world?
  • Does striving for the recognition make me uncomfortable?
  • Does me discomfort inhibit me and therefore limit my ability to male a positive difference?
  • Witch is more important to me: my momentary discomfort or making a positive difference?

Dr. Marsall Goldsmith




Coach Now 2022

Our mission in life is to make a positive difference, not to prove how smart or right we are.

Peter Drucker

Last Question

  • What is your Big Reveal;
    • If everyone knew, what positive difference would it make in your life;