barbara-asimakopoulou-website-cover Hey! I'm Barbara . Top international executive & team coach, author, and female leadership thinker. The coaches' coach, here to help you step into your power. 

I’m Barbara .
Top executive coach and trainer, author, and female leadership thinker in Greece. The coaches’ coach, here to help you step into your power.


I am an inner & outer leadership coach, a professional coach training provider, full of positive energy, and passionate about connecting with people, building communities, and transforming lives.

I stand by your side to find your way in,  into your way out. Moreover, to master your self-awareness, be focused and unstoppable toward your ultimate goals. Thus, creating an outstanding Life Plan.

My mission is to energize you, create miracles you could never imagine, and live your life to the fullest.

As your fairy godmother, I inspire you to light up your path and expand your horizons by developing a unique personal worldview and philosophy based on the words of wisdom of Greek philosophers.

Barbara is a top award-winning Executive & Team Coach, the # 1 Executive Coach in Athens, HR Award for the most innovative leadership program, international recognition by the ICF Foundation “Gift of Coaching Collective,” accredited by ICF professional coaching training provider, author, and speaker with an international reputation and a remarkable career as an entrepreneur, senior executive, and masterful HR consultant for more than 20 years.

She has dedicated her life to helping people uncover their genuine gifts and light up their magnificent life journeys. She is known for helping create a positive work-life balance and well-being (in Greek, eudemonia).

She achieves this through her programs, 1-1 coaching, workshops, books and events, and a broad combination of knowledge and expertise within coaching, positive psychology, philosophy, business, management, and science.

Barbara has supported many high-potential, visionary senior executives, professionals, and entrepreneurs to become better leaders and happier people. She is helping them to achieve their milestones and expand their horizons.

In particular, Barbara often works with women to encourage them to speak up and claim more impactful leadership positions.

Furthermore, she coaches teams to be aligned and energized, increasing their performance and satisfaction at work and supporting companies to transform their culture and gain more success and sustainability.

As a coach, trainer, and entrepreneur, Barbara has developed a distinctive personal coaching signature based on wisdom from Greek philosophers and positive psychology and has created the pioneering Philosophy & Coaching in Practice™” methodology. Through this methodology, individuals learn about their values and those ancient Greek virtues to live a meaningful, fulfilling, and rewarding personal and professional life.

She is an associate of the National Kapodistrian University of Athens with two E-learning programs, “Coaching Leadership in the footsteps of Socrates” and “The Profession of Recruiter.”

Moreover, she designed and led the international coaching training program ICF accredits as I.C.F.TH “Coaching Skills & Tools in Practice.”

After 10+ years as a senior HR execH.R.ive in multinational companies such as TITAN Cement Group, she founded Human Resources Expertise (HRE) inH.R.E.00 to assist companies of all sizes in dealing efficiently with human development.

Barbara is an accomplished keynote speaker and a published author on coaching and leadership. Her most popular books are “The art of peace in the workplace” and “Inner Emancipation: Coaching, Leadership & Philosophy” & “The Coach’s Journal – Self Reflections.”

She leads actions and creates communities with social impacts, such as “Your Time of Power,” “The Rebounders,” the V.I.P CV.I.P.s (Visionary, Innovative & Powerful Coaches, the students & Alumni of her Coaching School), and the annual hybrid international conference COACH NOW.

She was ICF Greece Chapter Founding Member, President in 2015, and board member.


One of the things I’m often asked is

“How on earth did you get started in all this?”

  • Executive & Leadership Coaching,
  • Female Leadership (Femininship™),
  • Team Coaching & Building Coaching Culture.
  • Philosophical coaching (Philosophership™)
  • Narrative Coaching
  • Positive Ethical Culture at Work
  1. How did you adapt through the Greek financial crisis?
  2. Why did you bring Greek philosophy and coaching together?
  3. How and why did you start your coaching business?
  4. What challenges did you face starting your coaching business?
  5. How can people harness Greek philosophy for a happier life?
  6. What is a V.I.P coach?
  7. What are your coaching methodologies and why did you create your own ones?
  8. Why has your program “The Leader of Today” been awarded?

She holds

-a BSc in Chemistry from the University of Patras, Greece,

-a Post Graduate Diploma in Business Administration with a major in Organizational Psychology from « Institut d’Administration et Gestion » I.A.G. Université Catholique de Louvain-La- Neuve,  Belgium, and

-a Master in Business Administration, with major in Human Resources from ALBA Graduate Business School, Athens, Greece.

  • Femininship™ (Female Leadership)
  • Philosophership™ (Philosophical coaching )
  • Coaching Leadership in the footsteps of Socrates©”
  • V.I.P Coach™
  • Philosophership in Action: Philosophy & Coaching in Practice
  • The Leader of Today: an award-winning program for developing leadership skills and changing culture- HR Award 2020.

Barbara has cooperated with some of the most prestigious companies and organizations such as:

Diageo, Beiersdorf, Leo Pharma, Bayer, Janssen, Generation Y, Intracom Defense Electronics, Titan Cement Company, Unisol SA, Kone SA, Bluegr Resorts, Vodafone, Sephora, Alfa Laval, Rina.

  • Certified Leadership Coach by Marshall Goldsmith Stakeholder Centered Coaching (MGSCC)
  • Qualified to hold a license to use 360 assessment, Marshall Goldsmith Global Leader of the Future
  • Team Coaching Accreditation by EMCC – ITCA
  • Team Coaching Certified Coach by Global Team Coaching Institut: Peter Hawkins & David Clutterbuck
  • Professional Certified Coach (PCC) by International Coaching Federation (ICF)
  • Accredited Coaching Education Provider, Author & Trainer ACSTH by ICF
  • ICF Mentor & PCC Evaluator
  • Core Practitioner Certified Narrative Coach™ by Dr. Dave Drake
  • Positive Psychology Certification, “becoming the best version of you” by Tim Lebon, City University
  • Neuro-Linguistic Programming by nlpgreece
  • Coaching Certification from Coach University (Coach U)
  • Qualified to hold a license to use OPQ tests by SHL

Why I became a coach.

In order to help people transform their lives and gain peace and joy

My whole life was full of challenges.

As much as I have been happy, I have also had dark moments.

I have been very emotional, unsatisfied, and lost in the overwhelming chaos. I did not know which direction to go toward my desires and aspirations.

Since I discovered coaching and shortly after philosophy, I became more focused and found my true north, becoming balanced.

My life goal was to be serene and happy, which I have learned was a journey, not a destination.

A journey that leads to wisdom and happiness and one where I am on a mission to lead you to do the same. That’s why I became a Coach and why I believe in the power of coaching to transform lives.

Serving Individuals

Barbara coaches visionary women and men to reach their goals, unleash their potential, and expand their horizons. Furthermore, she helps them successfully lead their winning teams.

As a professional coach, she challenges you and builds your capabilities to overcome internal and external obstacles, design a plan of action, and follow it successfully.

Her ultimate goal is to bring out your best so you can stay focused on your needs, values, and vision and live in authenticity.

Honoring our Greek ancestors together, you look at the significant philosophical issues over the years, such as meaning, freedom, choice, and responsibility, and how these play an essential part in your life to flourish.

Serving Companies

Barbara founded HRE in 2000 after a successful career in many HR positions at Titan cement company, a Greek multinational with great human values at its center.

Major visionary companies and individuals trust her and her team to reach growth and claim success.

She assists businesses and organizations to achieve great results at all times – through their people. She supports them in establishing trust and energizing personnel, changing organizational culture, and reaching alignment with every new strategy and decision.

Serving Society

“I am passionate about building thriving communities with ethical and high standards and an ultimate purpose towards a sustainable society.”

Toward this purpose, Barbara has created:

Your Time of Power – Offering Free Empowering Coaching Sessions to support the Greek economy and society during a crisis or whenever the need emerges.

Coach Now – An International Hybrid Coaching Conference that explores the essential themes of our times.

The V.I.P. Community of Coaches & Coach LeadersFormed from the CSTP alumni, students, and professional training team. V.I.P. stands for Visionary, Innovative, and Powerful.

The Rebounders: Volunteering for people who needed help during the global economic crisis 2008-2018.

To enhance a sustainable and flourishing global society with “ethos,” “pathos,” and “logos” towards a life with “eudemonia.”

Greek Philosophy

The foundation of a meaningful and flourishing life. Unlocking the secrets of a purposeful journey and making decisions in any critical crossroad.


As a daily habit for personal & professional growth. Coaching is not just a methodology, it's a way of living. For you to become an everyday Coach.




Becoming the leader you desire. How to find the way in for the way out. A journey for peace and happiness for you and those around you.

“The unexamined life is not worth living” Socrates in Plato's Apology.

(470 B.C. to 399 B.C)


In order to find success I believe that we cannot do things alone. I am grateful to be able to share my success and work with people that I admire and that inspire me to do better.


Join me.

Let me be your coach.

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