barbara-asimakopoulou-website-cover Hey! I'm Barbara . Top executive coach and trainer, author, and female leadership thinker in Greece. The coaches' coach, here to help you step into your power. 

I’m Barbara .
Top executive coach and trainer, author, and female leadership thinker in Greece. The coaches’ coach, here to help you step into your power.


I am an inner & outer leadership coach, a professional coach training provider, full of positive energy, and passionate about connecting with people, building communities, and transforming lives.

I stand by your side to find your way in,  into your way out. Moreover, to master your self-awareness, be focused and unstoppable toward your ultimate goals. Thus, to create an outstanding Life Plan.

My mission is to energize you create miracles you could never imagine before and live your life to the fullest.

As your fairy godmother, I inspire you to light up your own path, expand your horizons by developing a unique personal worldview and philosophy based on words of wisdom of Greek philosophers.

Barbara is an executive coach ranked #1 in the Top 20 list of coaches in Athens 2021, an award-winning -HR Award 2020- creative and inspiring leadership coach, training provider, author, and speaker with an international reputation and a remarkable career as an entrepreneur, senior executive, and masterful HR consultant for more than 20 years.

She has dedicated her life to helping people uncover their genuine gifts and light up their magnificent life journey. She is known for her work in helping to create a positive work-life balance and well-being (in Greek, eudemonia).

She achieves this through her programs, 1-1 coaching, workshops, books and events, and a broad combination of knowledge and expertise within coaching, positive psychology, philosophy, business, management, and science.

Barbara has supported a great number of high potential, visionary senior executives, professionals and entrepreneurs, to become better leaders and happier people. Helping them to achieve their milestones and expand their horizons.

In particular, Barbara often works with women to encourage them to speak up and claim more impactful leadership positions.

Furthermore, she coaches teams to be aligned, energized, and increase their performance and satisfaction at work and supports companies to transform their culture.

As a coach, trainer, and entrepreneur, Barbara has developed a distinctive personal coaching signature based on words of wisdom of Greek philosophers and positive psychology and has created the pioneering Philosophy & Coaching in Practice™” methodology. Through this methodology, individuals learn about their own values and that of ancient Greek virtues in order to live a meaningful, fulfilling, and rewarding personal and professional life.

She is an associate of the National & Kapodistrian University of Athens, and author of the E-learning program “Coaching Leadership in the footsteps of Socrates”.

Moreover, she has designed and leads the international coaching training program that is accredited by ICF as ACSTH “Coaching Skills & Tools in Practice”.

After 10+ years as a senior HR executive in multinational companies such as TITAN Cement Group, she founded Human Resources Expertise (HRE) in 2000 to assist companies of all sizes to deal efficiently with human development.

Barbara is an accomplished keynote speaker and a published author on coaching and leadership. Her most popular books are “The art of peace in the workplace” and “Inner Emancipation: Coaching, Leadership & Philosophy”.


One of the things I’m often asked is

“How on earth did you get started in all this?”

  • Leadership & Business Coaching,
  • Female Leadership (Femininship™),
  • Team Coaching & Building Coaching Culture.
  • Philosophical coaching (Philosophership™)
  • Narrative Coaching
  • Positive Ethical Culture at Work
  1. How did you adapt through the Greek financial crisis?
  2. Why did you bring Greek philosophy and coaching together?
  3. How and why did you start your coaching business?
  4. What challenges did you face starting your coaching business?
  5. How can people harness Greek philosophy for a happier life?
  6. What is a V.I.P coach?
  7. What are your coaching methodologies and why did you create your own ones?
  8. Why has your program “The Leader of Today” been awarded?

She holds

-a BSc in Chemistry from the University of Patras, Greece,

-a Post Graduate Diploma in Business Administration with a major in Organizational Psychology from « Institut d’Administration et Gestion » I.A.G. Université Catholique de Louvain-La- Neuve,  Belgium, and

-a Master in Business Administration, with major in Human Resources from ALBA Graduate Business School, Athens, Greece.

  • Femininship™ (Female Leadership)
  • Philosophership™ (Philosophical coaching )
  • Coaching Leadership in the footsteps of Socrates©”
  • V.I.P Coach™
  • Philosophership in Action: Philosophy & Coaching in Practice
  • The Leader of Today: an award-winning program for developing leadership skills and changing culture- HR Award 2020.

Barbara has cooperated with some of the most prestigious companies and organizations such as:

Beiersdorf, Janssen, Kone SA, Abbott, Generation Y, Intracom Defense Electronics, Titan Cement Company, Bluegr Hotels and Resorts, Vodafone, Bayer, Sephora, Alfa Laval, Unisol SA, EMA, Leo Pharma.

  • Certified Leadership Coach by Marshall Goldsmith Stakeholder Centered Coaching (MGSCC)
  • Qualified to hold a license to use  360 assessment, Marshall Goldsmith Global Leader of the Future,
  • Team Coaching Foundation Certified Coach by Global Team Coaching Institut: Peter Hawkins & David Clutterbuck
  • Coaching Certification from Coach University (Coach U) –  Core Essentials Program (CEP)
  • Qualified as a Professional Certified Coach (PCC) from International Coach Federation (ICF)
  • Qualified to hold a license to use CAVE Approach© Assessment of 14th Aristotelian Virtues
  • Core Practitioner Narrative Coach™ Program by Dr. Dave Drake
  • Positive Psychology Certification, “becoming the best version of you” by Tim Lebon, City University

Serving Individuals

Barbara coaches visionary women and men to reach their goals, unleash their potential, and expand their horizons. Furthermore, she helps them successfully lead their winning teams.

As a professional coach, she challenges you and builds your capabilities to overcome internal and external obstacles, design a plan of action, and follow it successfully.

Her ultimate goal is to bring out your best so you can stay focused on your needs, values, and vision, and live in authenticity.

Honoring our Greek ancestors together you look at the big philosophical issues over the years such as meaning, freedom, choice, and responsibility, and how these play an important part in your life in order to flourish.

Serving Companies

Barbara founded HRE in 2000. Major visionary companies and individuals trust her and her team to reach growth and to claim success.

She assists businesses and organizations to achieve great results at all times – through their people. She supports them in establishing trust and energizing personnel, changing organizational culture, and reaching alignment with every new strategy and decision.

Serving Society

“I am passionate about building thriving communities with ethical and high standards and with an ultimate purpose towards a sustainable society.”

Toward this purpose, Barbara has created:

Your Time of Power – Offering Free Empowering Coaching Sessions to support the Greek economy and society during a crisis or whenever the need emerges

Coach Now – An International Hybrid Coaching Conference that explores the important themes of our times

The VIPS CommunityFormed from the CSTP alumni, students, and professional training team. VIPS stands for Visionary, Innovative, Powerful for Societal Sustainability.

The Rebounders: Volunteering for people who needed help during the global economic crisis 2008-2018

In order to enhance a sustainable and flourishing global society with “ethos”, “pathos” and “logos” towards a life with “eudemonia”.

Greek Philosophy

The foundation of a meaningful and flourishing life. Unlocking the secrets of a purposeful journey and making decisions in any critical crossroad.


As a daily habit for personal & professional growth. Coaching is not just a methodology, it's a way of living. For you to become an everyday Coach.




Becoming the leader you desire. How to find the way in for the way out. A journey for peace and happiness for you and those around you.

“The unexamined life is not worth living” Socrates in Plato's Apology.

(470 B.C. to 399 B.C)

Why I became a coach.

In order to help people transform their lives and gain peace and joy

My whole life was full of challenges.

As much I have been happy I have also had dark moments.

I have been very emotional, unsatisfied, lost in the chaos of overwhelm. Not knowing which direction to go in towards my desires and aspirations.

Since I discovered coaching and shortly after philosophy, I became more focused and found my true north, becoming balanced.

My life goal was to be serene and happy, which I have learned was a journey, not a destination.

A journey that leads to wisdom and happiness and one where I am on a mission to lead you to do the same. That’s why I became a Coach and why I believe in the power of coaching to transform lives.

Join me.

Let me be your coach.